Rethink, Reinvent

As Switzerland’s first non-profit marketing agency, Oniwa is setting new ethical benchmarks in advertising. The association serves as a leading hub for authentic communication and a driving force behind a global movement to transform the marketing industry.

Our mission

As a non-profit association, Oniwa places value-based goals above profit. Our mission is to give a voice to those pursuing social and environmental causes who often lack access to affordable communication.
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What we stand for

We say No to greenwashing, pinkwashing and meaning-washing. And Yes to projects that deserve to be seen.
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Honest
We tell it like it is — because real change needs clarity, not buzzwords.
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Relevant
We only do what matters – for us, for you, and for the world out there.
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Fair
For us, fairness means fair prices, fair terms, and fair partnerships.

Who we work with

We work with people and organizations that want to make a difference — socially, ecologically or culturally. Whether it's an NGO, an association or a purpose brand: If you’re here to make a difference, we’re here for you.
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team

We're not just any agency. We're people. People who once worked for the big names — and now for what truly matters. ONIWA is a collective of creatives, strategists, campaigners, nerds and idealists. Some full-time, some volunteering — all 100% committed.
Packed brand and agency experience in our team – including for:
DDB
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YOUTUBE
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HEIMAT
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SBB
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BBDO
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COOP
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TBWA
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GOOGLE
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SCHOLZ & FRIENDS
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ZKB
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PUBLICIS
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GALAXUS
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SERVICEPLAN
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SUNRISE
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OMD
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WATSON
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SAATCHI & SAATCHI
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CNN 
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FISCHERAPPELT
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AKTION MENSCH
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Members of the Oniwa Collective have worked on brands including:
YOUTUBE
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SBB
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COOP
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GOOGLE
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ZKB
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GALAXUS
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SUNRISE
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WATSON
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CNN 
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AKTION MENSCH
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Co-Founder | Vice President
Lara Zanetti
Lara is a Marketing Manager and Co-Founder of ONIWA with experience in brand building, digital marketing, and communications.

She has worked in both start-ups and large corporations, developing strategies, managing communication channels, and leading creative campaigns from concept to execution.

At ONIWA, she applies her expertise to give projects and initiatives with real purpose visibility and help them grow their impact.
Clement is a Creative Director and Co-Founder of ONIWA with over 15 years of experience in communications and marketing.
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Having worked in London, Chicago, Berlin, and Zurich, he has managed international brands, helped build start-ups, and developed campaigns for small, large, and very large companies.
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At ONIWA, he combines his background in advertising, media, and activism to make good ideas visible for a better cause.
Co-Founder | President
Clement Obiegbu