Rethink, Reinvent

As Switzerland’s first non-profit marketing agency, Oniwa is setting new ethical benchmarks in advertising. The association serves as a leading hub for authentic communication and a driving force behind a global movement to transform the marketing industry.

Our mission

As a non-profit association, Oniwa places value-based goals above profit. Our mission is to give a voice to those pursuing social and environmental causes who often lack access to affordable communication.
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What we stand for

We say No to greenwashing, pinkwashing and meaning-washing. And Yes to projects that deserve to be seen.
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Honest
We tell it like it is — because real change needs clarity, not buzzwords.
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Relevant
We only do what matters – for us, for you, and for the world out there.
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Fair
For us, fairness means fair prices, fair terms, and fair partnerships.

Who we work with

We work with people and organizations that want to make a difference — socially, ecologically or culturally. Whether it's an NGO, an association or a purpose brand: If you’re here to make a difference, we’re here for you.
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team

We’re not a fixed team – we’re a network of dedicated people driven by conviction.Depending on the project, we bring together the right minds from across the diverse fields of the marketing world – whether in a freelance, part-time, volunteer or project-based capacity.

From creative development and concept work to events and fundraising campaigns, from social media and design to strategy and PR stunts: Oniwa draws on a broad pool of experts. We work in changing constellations – from small task forces to large alliances. That’s how we make a lot possible and create greater impact.
Concentrated brand and agency experience in the network, including for:
DDB
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YOUTUBE
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HEIMAT
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SBB
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BBDO
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COOP
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TBWA
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GOOGLE
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SCHOLZ & FRIENDS
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ZKB
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PUBLICIS
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GALAXUS
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SERVICEPLAN
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SUNRISE
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OMD
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WATSON
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SAATCHI & SAATCHI
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CNN 
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FISCHERAPPELT
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AKTION MENSCH
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Members of the Oniwa Collective have worked on brands including:
YOUTUBE
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SBB
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COOP
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GOOGLE
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ZKB
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GALAXUS
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SUNRISE
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WATSON
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CNN 
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AKTION MENSCH
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FOUNDERS

Mitglieder des Oniwa-Kollektivs haben an zahlreichen Kampagnen für Marken mitgewirkt, darunter:
YOUTUBE
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SBB
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COOP
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GOOGLE
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ZKB
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GALAXUS
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SUNRISE
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WATSON
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CNN 
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AKTION MENSCH
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Lara Zanetti, Clement Obiegbu
Lara Zanetti
Lara is a Marketing Manager, Co-Founder and Vice President of Oniwa. She has worked in both start-ups and large corporations, leading creative campaigns from concept to execution. At Oniwa, she contributes her expertise to give visibility to projects and initiatives with real purpose.

Clement is Creative Director, Co-Founder and President of Oniwa. He has been active in the communications and marketing world for over 15 years, managing international brands and developing campaigns for small, large and very large organisations. At Oniwa, he brings his experience to amplify the impact of good ideas for a greater cause.
Clement ist Creative Director, Mitgründer von ONIWA und seit über 15 Jahren in der Kommunikations- und Marketingwelt aktiv.
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Mit Stationen in London, Chicago, Berlin und Zürich hat er internationale Marken betreut, Start-ups mit aufgebaut und Kampagnen für kleine, grosse und sehr grosse Unternehmen entwickelt.
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Bei ONIWA bringt er seine Erfahrung aus Werbung, Medien und Aktivismus ein, um gute Ideen für die bessere Sache sichtbar zu machen.
Mitgründer | Präsident
Clement Obiegbu