Why ONIWA Exists

ONIWA wasn’t founded because the world needed yet another agency — but because it needs a marketing industry that thinks differently. Many of us come from the world of classic advertising. We know pitches, campaigns, awards, and late nights. We know what it feels like to create great ideas for questionable projects – and how quickly good intentions can collapse under budgets, egos, or Excel sheets. At some point, we asked ourselves: What if we put all this knowledge, all this energy – entirely into meaningful work? Into communication that doesn’t just sell, but creates change. Into ideas that show integrity, instead of merely performing it.

That’s how ONIWA was born. Not as a brand, but as a movement. Not as a company, but deliberately as a non-profit association. Because we believe that creativity shouldn’t be a luxury only big corporations can afford. That professional communication is possible even when the goal isn’t profit, but impact. And that every hour invested in meaningful communication achieves more in the long run than any award night ever could. Choosing the structure of a non-profit association wasn’t a bureaucratic decision – it was a conscious one. It commits us to transparency, fairness, and purpose. It ensures that no money flows to investors, but to where it’s truly needed – into projects, ideas, and people. ONIWA exists because communication is too important to be left to those who simply pay the most to shout the loudest.

Good communication shouldn’t be a privilege reserved for big budgets. We believe that good marketing can work without greed – if you make integrity your business model. ONIWA is a place for those who think the same way: Creatives, strategists, designers – people who love their craft but question the industry behind it. ONIWA stands for a new way of doing agency work: value-driven, fair, unbureaucratic – and open to anyone who cares more about meaning than about gloss. We work with NGOs, social projects, and companies that genuinely have something to say. And sometimes with those who want to learn how to say it again. Because we believe that integrity, fairness, and creativity are not opposites – but the foundation of real change.